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Scholastic Summer Reading Challenge Privacy Policy

This policy applies to the Scholastic Summer Reading Challenge website located at (the "Summer Reading Challenge Site"), operated by Scholastic Inc. (“Scholastic” or “we”, “us”, “our” and the like).

For students registered as part of a class: This policy supplements the Scholastic Education Technology Products Privacy Policy located here:

For students who register independently: This policy supplements the Scholastic Kids Privacy Policy located here:

For educators: The general Privacy Policy located at applies to educators’ uses of their accounts to participate in Scholastic Book Clubs Online, make purchases in the Scholastic Teacher Store, enter sweepstakes, or for any purpose other than to set up and administer a Summer Reading Challenge class or to use other Scholastic digital education products.

Data security, analytics and other passive collection of data are addressed in the Scholastic Education Technology Products Privacy Policy and the Scholastic Kids Privacy Policy. If there is a conflict between this policy and one of those policies, this policy governs.

Program Summary

The Summer Reading Challenge is a free program to motivate kids to read more books as part of a team over the summer. The program is open to children in all U.S. states, territories and the District of Columbia. Children can participate on their own or as part of a class to log minutes read.

Children who participate as part of a class must be registered by an educator, such as a teacher, librarian or community organization leader. Minutes logged by these children count towards their individual and team totals, as well as the overall program total.

Reading minutes logged by children participating independently count towards the overall program total.

For more information about the Summer Reading Challenge, visit the “About” page.

Class Registration by Teachers, Libraries and Community Organizations

Teachers, for purposes of this policy, include librarians and community organization leaders. Teachers sign student groups up for the Summer Reading Challenge through the Scholastic Digital Manager (“SDM”), an online platform that provides a single access point for a range of Scholastic digital education resources. Teachers can establish new accounts on SDM or use existing accounts. SDM supports (but does not require) rostering through certain third-party databases school districts may use through separate agreements directly with those third parties.

Basic SDM registration requires a teacher account, which asks for teacher name, email address, school, library or organization name and, through our database, location information. Once teachers register or log in, they can set up single- or multiple-grade classrooms in the Scholastic Digital Manager; if they have existing classes rostered on SDM for other Scholastic Digital Education Products, they can use those rosters for Summer Reading Challenge too. Teachers roster students by first and last names (or first name, last initial, if the teacher chooses), individually or by uploading a list. Teachers have the option to enter student ID numbers as well. SDM generates a user name (typically first name, last initial, and a number) and a password for each student, which the teacher is responsible for distributing to students. For schools that use a third-party database like Clever, teachers can set up accounts on, and teachers and students can log into, SDM with the sign-on process established by the school or district with that third party, including user names and passwords. For purposes of Summer Reading Challenge in SDM, however, that data will not exceed the scope of the data described in this policy.

“Easy Login” is an option in SDM for teachers of grades PreK-2. With Easy Login, students get user icons (paired with first name and last initial) and picture passwords, which may be easier for younger children to remember and identify than standard credentials. Teachers using Easy Login can also distribute a URL and QR code to students, to more easily access and bookmark the class’s product log-in page. In deciding whether to turn on Easy Login, teachers should consider that the Easy Login class access page shows all user icons to the entire student class (paired with students’ names), and that, combined with the use of clickable picture icons for passwords, could result in students accessing each other’s accounts. Teachers can choose to use Easy Login for some classes and not others. If Easy Login is enabled for a class to use on one Scholastic digital product, students in that class will be able to use Easy Login to access all of the Scholastic digital products to which they are entitled through the school. More detailed information about how to use Easy Login is available within SDM. Easy Login is not available for third-party database (e.g., Clever) users.

Once rostered, students can access SDM to log the minutes they read over the summer. Those minutes are tracked individually in the teacher’s password-protected dashboard and also count towards the total minutes read by the team(s) to which a student belongs (e.g., school, library, community organization). No information is displayed publicly about individual student users on the Summer Reading Challenge Site, and logged-in students see only their own information. Students who forget their passwords can ask their teachers for assistance in recovering or changing them.

Students can use the log-in credentials assigned to them for the Summer Reading Challenge to access other Scholastic digital education products their school has licensed from Scholastic that are available on SDM, but they cannot use these credentials on the site or related Scholastic Kids sites.

Independent Child Registration

Children can participate independently in the Summer Reading Challenge with a Scholastic Kids online account. Users can log in with an existing account, or create a Scholastic Kids account on To create an account, the user picks a user name from a list, creates a password, and provides an email address. The email address is used to send a one-time email to the user confirming registration. The user’s email address is then encrypted or “hashed” using one-way encryption so the email cannot be read. Scholastic uses the hashed email address only for account retrieval if the user forgets the password. The user name and password can be used on other kids’ sites operated by Scholastic Inc.

Other Data Collection and Usage (All Child Users)

Students do not submit any information directly to the Summer Reading Challenge Site besides their log-in credentials and the reading minutes they log. We may ask users for date of birth in select areas of the Summer Reading Challenge Site (for age-screening purposes only, to keep users out of areas of the Site that are not intended for them), but we do not keep dates of birth after age-screening.

Personally identifiable information collected from or about child users through the registration process will be used solely by Scholastic or its service providers for Scholastic’s internal purposes to administer the Summer Reading Challenge, and will not be sold or otherwise transferred to third parties. Scholastic does not use data collected from students on the Summer Reading Challenge Site to engage in online behavioral advertising (sometimes called “retargeting”).

What Happens to a Child's Reading Campaign Account at the End of the Campaign

Class Participation: Teachers may delete or request deletion of information in their Summer Reading Challenge accounts at any time. Scholastic may ask for verification of identity to confirm that the individual making the deletion request is in fact the teacher.

After the Summer Reading Challenge ends, Scholastic will automatically delete the class registration information and minutes from the Summer Reading Challenge Site (on or about October 31). Teachers continue to have and/or SDM accounts, as applicable, after the Summer Reading Challenge unless they choose to delete them, but their Summer Reading Challenge account will no longer be available. Students’ log-in credentials will continue to work on other Scholastic digital education products available on SDM through their school for which they have been authenticated, if any, but they will no longer be able to access their Summer Reading Challenge account for the prior year. Parents with questions about their child’s participation in the Summer Reading Challenge as part of a class should contact their child’s teacher or other school representative.

Individual Participation: Children who register independently will continue to have Scholastic Kids Accounts after the Summer Reading Challenge, but their minutes will be deleted on or about October 31.

Parents can ask us to delete their child’s Kids Account at any time, as well exercise their rights set forth in the Scholastic Kids Privacy Policy and those available at law.

Operators and Contact Information

The operator of the Summer Reading Challenge Site is:

Scholastic Inc.
557 Broadway
New York, New York, 10012

For information specific to Summer Reading Challenge:

Call: 1-866-826-8834
Hours: 7am-6pm CST M-F

For general inquiries:

Call: 1-800-SCHOLASTIC

For privacy questions, you can also use this email:

The effective date of this Summer Reading Challenge Privacy Policy is April 2019.


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